The Marketing Specialist, Ads Marketing candidate will drive growth marketing campaigns all the way from strategy to launch and scale. This includes defining the strategy, mobilizing creative agencies, designing a testing plan, executing the campaigns, analyzing results to track campaign success, and optimizing. You will become a thought leader on multi-channel campaigns to meet our acquisition and adoption goals across the portfolio. You are a strategic and analytical thinker who can break down problems and find solutions. You are a collaborator who thrives in a highly cross-functional environment. 

Responsibilities

• Develop, launch, scale and optimize online acquisition campaigns utilizing paid media and owned and earned channels.
• Develop content to support Ads feature & product adoption programs.
• Develop, launch and scale email campaigns for Ads feature adoption
• Develop, test, and implement scaled marketing programs that help grow Ads customers, from creative brief, to production, to launch and measurement, from creative brief, to production, to launch and measurement
• Analyze all aspects of the user funnel to identify areas for improvement and audience-specific user journeys. Generate growth insights on user flows and growth models.
• Test, and launch experiments across a user's lifecycle. Measure the uplift and efficacy of experiments and campaigns using performance metrics, customer research, and hard data.
• Use data to build deep insights on customers throughout their journey with our client’s products
• Apply growth marketing principles and work with cross-functional stakeholders to define, launch, and measure experiments that drive business impact

Skill/Experience/Education

Mandatory

• BA/BS degree with 5 years of experience working in operations and/or strategy consulting or campaign operations
• 5 years experience in developing, testing, and managing integrated marketing campaigns and program management
• Experience running scaled digital marketing campaigns, including paid media campaigns
• Experience in designing experiment test plans for campaign variant testing
• Experience in program management or in establishing / optimizing business processes
• Effective communication skills and ability to drive discussions and presentations at all levels of the organization

Desired

• Curiosity, creativity, and passion for surfacing performance opportunities for advertisers at scale
• Familiarity with Google products, particularly Google Ads, Google Business Profile, Google Merchant Center and Google Analytics.

The target hiring compensation range for this role is $44.73 to $49.70 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

A giant in the Tech Industry, this company’s mission is to organize the world’s information and make it universally accessible and useful. This company is committed to continuing to make diversity, equity, and inclusion part of everything they do-from how they build their products to how they build their workforce. Consistently named one of Forbes top employers, this company works hard to attract, retain and progress the best Talent.

A career here gives you the opportunity to be part of something bigger:

Expanding Opportunity – Providing people with information, tools and services to help them build knowledge, fuel curiosity, and unlock opportunity.
Protecting Users – Keeping billions of people safer online.
Including all Voices – Building a world where progress, equitable outcomes, diversity, and inclusion can be realities both inside and outside our workplace.
Responding to Crisis – Helping those affected by crisis through products, people and partners.
Advancing Sustainability – Unifying practices, partnerships, and products around a single mission - to foster sustainability at scale.

Are you ready to join the journey?

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.