Full Job Description
Join Team CARFAX as a Senior Digital Marketing AnalystIsn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.
- Leverage data, market insights, and analytical tools to identify new opportunities that enhance ROI
- Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience
- Serve as the data evangelist, collaborating daily with stakeholders and cross-functional teams throughout the organization, effectively conveying information to diverse audiences
- Collaborate and listen about business challenges, then lead the decision-making process by applying data principles and practices
- Communicate the effectiveness of new product launches, campaign launches, and site changes. Take initiative to address problems and opportunities
- Develop and incorporate measurement plans and frameworks based on intricate data to facilitate decision-making for enterprise strategies
- Identify areas for process enhancement and implement innovative solutions. Serve as a mentor to others, effectively communicating established principles and guidance
- Minimum 5+ years' experience with Adobe Analytics
- Proven ability delivering ROI opportunities to senior management and cross functional teams (Product, Paid Media, Email Marketing, UX/Design, etc)
- Results oriented and impact driven - strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success
- Highly analytical, detail oriented with strong business acumen and foresight
- Proactive self-starter with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency
- Excellent verbal and written communication skills with the ability to influence decisions through data story telling
- Critical thinker who creates digestible and actionable data frameworks, and actively communicates insights to stakeholders
- Proven track record for problem solving and providing recommendations/solutions
- Advanced skills compiling data from multiple sources and visualizing insights. Experience building business models and statistical analysis is a plus
- Proficient with SQL, Python, or R
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
- Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
- 10X Virginia Business Best Places to Work
- 10X Washingtonian Great Places to Work
- 9X Washington Post Top Workplace
- 3X St. Louis Post-Dispatch Best Places to Work
Job Information
Job Category:
Marketing
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