State Farm
Sr Marketing Science Analyst
Richardson, TX
Dec 31, 2024
Full Job Description
Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! Khakis optional. . .

Starting salary is $104,000 - $139,500 annually. Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week! Salary offered is dependent on skills and qualifications, with the high end of the range limited to applicants with significant relevant experience. Potential yearly incentive pay up to 15% of base salary.

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

  • Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
  • Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
  • Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
  • Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
  • Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
  • Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
  • Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $114,400 - $153,450
Application deadline is expected to close on 1/13/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $130,000 - $174,375
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

  • 401k Plan
  • Health Insurance
  • Dental/Vision plans
  • Life Insurance
  • Paid Time Off
  • Annual Merit Increase
  • Tuition Reimbursement
  • Health Initiatives

For more details, visit our benefits summary page.


Responsibilities

The Sr. Marketing Science Analyst is responsible for insights, optimization, experimental design & testing, measuring results, and recommendations within funnel tactics, with an emphasis on direct marketing (email, text, and direct) tactics. This role also includes a focus on identifying and leveraging AI/ML models to further improve tactic results.

As a Sr. Marketing Science Analyst, you will get to:

  • Work with business partners to define tactic goals and objectives
  • Design experiments and measurements
  • Query data in preparation for data analysis
  • Perform statistical analysis to summarize results
  • Create reports with appropriate visualizations to tell a story with the data
  • Provide insights and recommendations to improve marketing campaigns
  • Remain current on industry trends and brings forward opportunities for innovation
  • Be a resource for other team members regarding analytics, processes, and learning opportunities

Qualifications

Highly desired:

  • Ability to query data with SQL, SAS, Python or R
  • Knowledge of experimental designs and conducting assessments of marketing performance
  • Familiar with optimizing direct marketing (email, text, and direct) marketing KPIs and maximizing on ROI
  • Statistics: descriptive (averages, frequencies, etc.) and inferential (chi square, correlations, logistic regression, etc.)
  • Working knowledge of marketing models, other statistical techniques, and robust digital marketing acumen
  • Ability to summarize and visualize data using business intelligence and visualization tools (e.g., Microsoft Excel, PowerBI, QlikView, Tableau, etc.)
  • Ability to work effectively, both individually and as a member of a project team
  • Ability to collaborate across departments, build relationships, and present to a variety of audiences at all levels of the organization

Additional skills:

  • Familiarity with AWS
  • Experience mentoring and/or leading peers
PDN-9dda6bc9-05ca-4c92-8e40-88048ce36e77
Job Information
Job Category:
Marketing
Spotlight Employer
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Sr Marketing Science Analyst
State Farm
Richardson, TX
Dec 31, 2024
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